Tony and Jon were discussing over a pint (or two) what’s needed to make a client successful in the modern marketing world.

Agility, focus, accountability, shared responsibility and real world business acumen – but most of all a clear understanding of what’s important to your ‘buyers’.

Then it happened. The light bulb moment!

They decided to put over 40 years of combined director level experience, from both sides of the client/agency fence, into creating something that makes a difference!

We believe ‘agencies’ need to offer more to their clients than creative ‘churn’.

As we’ve already said we’re not your ‘typical’ marketing agency.

We’re a business partner. We operate in a grown up world. We share the pleasure, the pain and even the risk.

We’ll ask searching, often, awkward questions, challenge your thinking and expect you to challenge ours.

Most importantly we’ll tell it how it is.

Modern marketing is more than just the functional aspects of creative campaigns, pretty pictures or beautiful words, it helps define everything about your business from product development decisions, pricing, sales strategy etc…

For this reason it is important to ensure that marketing is viewed as an investment NOT a cost – and with every investment you need to measure a return.